Quick facts about whiteboard animation videos
A
whiteboard animation is a extend type of animation in which you put across your
message by using simple sketches in stop motion form and voiceovers. Here are
some quick facts about whiteboard animation videos:
·
Pictography is considered the
oldest and easiest way of communication. And whiteboard animation uses
pictography.
·
Starting from the time of Disney’s
Mickey Mouse the use of stop motion white background was started which further
developed into Whiteboard animation.
·
The first whiteboard commercials
were from the American postal service UPS.
·
Any difficult message conveyed
through creative videos tends to have more chance of getting understood.
·
A study shows an average human attention span is just
8.5secs. And no matter how boring the content is people tend to spend more than
an average attention time over whiteboard animation video.
·
These animations can give a long
lasting impression on one’s mind than verbal or written messages.
·
The speed and convincing power of whiteboard animation videos
are comparatively high.
·
Communication studies shows people
are more incline to act after watching a whiteboard animation video of product
or services.
·
Whiteboard animation is an
interesting way of making complex message memorable.
·
109 countries around the world is
using whiteboard animation for marketing since then and still growing.
·
Some of the most famous whiteboard
animations were produced by RSA Animate.
·
At first whiteboard animation
videos were drawn by hand and then produced in from of stop motion.
·
Now software like VideoScribe, Explaindio
and Easy Sketch Pro are used for whiteboard animation.
·
Though some of the tools and
techniques have changed in whiteboard but the basics are still same.
·
Other than advertisements,
whiteboard videos are enormously been used for cartoons and tutorials for
children.
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